ADVANCING TOBACCO-FREE COMMUNITIES
TOBACCO-FREE CFE AND REALITY CHECK
THE FOUR INITIATIVES
POINT OF SALE (POS) – The objective of the point of sale initiative is to reduce the impact of retail tobacco product marketing on youth through the passage of local laws or regulations that:
require tobacco products to be kept out of consumer view inside all non-adult-only retail establishments
restrict the number, location, and/or type of retailers that sell tobacco products within a municipality jurisdiction
restrict the redemption of coupons or use of multi-pack discounts from licensed retailers
TOBACCO-FREE OUTDOORS (TFO) – The objective of the tobacco-free outdoors initiative is to increase the number of local laws, regulations and voluntary policies that prohibit tobacco use in outdoor areas including public parks, beaches, playgrounds, clubs, college campuses, and outdoor areas of businesses (including hospitals and other medical facilities), other grounds, recreation areas, and in proximity to building entryways by:
creating a local environment that successfully demands passage of laws or regulations requiring tobacco-free parks, playgrounds, beaches, grounds and/or entranceways.
ensuring major employers adopt a tobacco-free outdoor air policy including work site grounds, parking lots and proximity to entryways
SMOKE-FREE MULTI UNIT HOUSING (MUH) – The objective of the smoke-free multi-unit housing initiative is to increase the percentage of adult smokers and youth who live in households where smoking is prohibited by:
creating a local environment in a local municipality that successfully demands passage of one or more local laws or regulations requiring all landlords and building owners to fully disclose their smoking policies to all current and prospective tenants.
SMOKE-FREE MEDIA (SFM) – The objective of the smoke-free media initiative is to eliminate pro-tobacco imagery from youth-rated movies and the Internet by:
the Motion Picture Association of America (MPAA) implementing an “R” rating recommendation for the Smoke Free Movies network
YouTube implementing a policy that requires videos with pro-tobacco product messages or that illustrate specific brands of tobacco products be posted as age-restricted/adult only content
Reality Check youth compiling and disseminating information on the presence of the tobacco industry in the media
working with a local media outlet to implement a policy that protects youth from pro-tobacco marketing and imagery. Examples include: running anti-tobacco PSAs during programming with pro-tobacco imagery, restriction of advertising local smoke shops or electronic cigarettes, and running anti-tobacco PSAs before youth rated movies that contain tobacco use imagery.