1. Engage communities in the movement against tobacco use and the tobacco industry.

  2. Educate community members and leaders about tobacco marketing and use within their neighborhoods, and mobilize them to take action.

  3. Engage community leaders and decisions makers in support of community actions against tobacco and the tobacco industry.

  4. Develop media relationships and work to garner earned media.

  5. Utilize the community presence and voice to hold the tobacco industry accountable for its actions and to change the social norms that support those actions.

  6. Engage the community to contribute to the advancement and growth of a youth action movement against the tobacco industry locally, statewide, nationally, and internationally.